Community, Ideas, and Jobs: The Impact of Craft Beer in the Upstate

It’s been a few years since I realized the importance of the emerging craft beer industry. I knew something was up in my 2009 blog post Take a Step Forward with a Step Back, however I didn’t fully realize how locally important the industry would be in building community, innovation, and economic development in the upstate.

Brook Bristow , Executive Director of the South Carolina Brewers Guild shared with me the staggering economic impact of the South Carolina craft beer industry, “The latest economic numbers indicated that South Carolina sees about a $254M economic impact from craft beer, with about 3,000 jobs directly attributable to it. With the new survey results and the additional taproom sales from existing breweries, that number should now sit around $275M.” Greenville News has also spotlighted the boom in Beer tourism in Carolinas.

Photo courtesy of Anders Adermark https://www.flickr.com/photos/cmbellman/

On a personal note, our Beer and Napkins organization has benefited significantly from the community and third place that the craft beer industry has provided. From Growler Haus in Anderson, Community Tap, and Brewery 85 in Greenville, we have met amazing people and groups who are continually brewing ideas. A great example is from one of our first pitch sessions from David Thorton and Even Skjervold of SouthYeast Labs, a company that locally sources brewer’s yeast for use in beer, wine, mead, cider and liquor. Additionally the numerous home-brewing organization such as Just Brew It Anderson and Clemson Brew Crew have been a breeding ground for a number of innovations and business ideas. Examples such as these are just a drop in the barrel of companies and organizations starting and thriving due to the community and ideas this industry is providing.

We at Beer and Napkins feel that the SC craft beer industry is not just self-serving but provides the social lubricant and ecosystem for continued innovation in South Carolina. We are very appreciative of the local brewers, brewpubs, and the advocacy of Brook and the SC Brewer’s Guild. Beer and Napkins is thankful to be part of this evolution.

On March the 19^th we will celebrate the industries’ journey with our BeerStory event. Brook will be our featured presenter and we will also hear storypitches and samples from three local start-up breweries Carolina Bauernhaus Ales, Birds Fly South Ale Project, and 13 Stripes.

Please join us at Openworks March 19^th at 6:30pm for a taste and inspiration. Signup here to get your tickets BeerStory: Evolution of SC Beer

We will be using #BandN_BeerStory and #scbeer during this event

Beer and Napkins Ideas Session: Telling Your Story Across Platforms

Are you getting your story out?

Social media, pictures, video, print, and word of mouth, we are inundated with so many choices and techniques to share our personal and business stories. Join us for an interactive idea session on February 24th 6:00 pm at The Community Tap, Greenville SC.

For tickets visit Eventbrite Beer and Napkins: Storytelling Across Platforms

For those who cannot attend. We will be using #BandN_Storytelling for the event.

The expert panel representing education and media outlets will share their experiences in various mediums and will facilitate a fun interactive discussion with participants.

Jordana Megonigal– Publisher Business Black Box

Jay Spivey- Publisher Fete Greenville

Jeremy Boeh– Business Advisor and Storyteller at Jeremy Boeh

Tickets will include choice of craft beer and pizza

For more information contact Phil McCreight or Tony Miller

Challenge of the Week: Melinda Hoffman-Afghan Book Collection

Our Beer and Napkins Challenge and Sketch Art comes from local artist and social entrepreneur Melinda Hoffman. Melinda Hoffman, artist and lifelong learner, was inspired by her beautiful granddaughter and her own Afghan art project to create Afghan Book Collection. Melinda “stumbled” upon this need of the Afghan people. We believe it was a calling and thankfully she listened. ABC has become her passion.

The Director of Public Libraries in Afghanistan communicated to Melinda Hoffman that there are no children’s books in Afghan libraries. The idea of a children’s book collection is a new concept to the Afghan people. To make matters more difficult, in Afghanistan the print industry is basically nonexistent. ABC knows that there is a need for children’s literature in Afghanistan, so they are starting at the very beginning. ABC has been offered library space in the Kabul Public Library with a librarian to oversee the books that are sent. ABC will begin with this first collection of books as their initial project. The collection will comprise 100 books for the first shipment. Additional funds will allow even more titles and more translations. ABC is a lean, mean machine with every dollar going into books and their translations.

To learn more about Melinda’s art, passion, and story visit the following sites :

http://www.melindahoffman.com
http://www.afghanbookcollection.com

Challenge: Keep your eyes, ears, and mind open to “stumble” upon needs your talents can fulfill!

Weekly Challenge: Your Ideas

This weekly challenge is actually for us! Our goal this week is to provide a better way you all can share your ideas, napkins, and creative journey. So we are listening, watching, and improving! In the meantime we would love to see your napkin work. Please post on our Facebook page or Twitter using #beerandnapkins! Have a creative week!